Ausonia, located in the northern Italian Alps in the Bognanco community, is one of the oldest water source licences released in Italy. The quality of this water source became well known across Europe around the end of the 18th century. In the following years, the company was bought and sold many times, yet always kept its unique position as one of the healthiest curative mineral waters of northern Italy. However, it also started losing ground to more aggressive competitors. Ausonia’s 125th anniversary became an opportunity to revive and celebrate the values of their special product and, together, its position in modern markets. We designed a bottle able to celebrate and emphasise the real soul of its content (the Ausonia water), and together with that, we explored the opportunity to re-build and consolidate the identity, the brand, the new logo and the label, creating one of the most recognisable icons in today’s water market.