A complete new experience to
a well known function

 Watch & Discover the "birth of Pop-Up"
This project was born from pure intuition. There was no specific briefing by any client, but with a deep understanding of the ALESSI catalogue, we thought this idea was consistent with the research done by the brand in the field of kitchen accessories. Pop Up is a pressure bottle opener in stainless steel that brings a complete new perspective and experience to a well-known function.
STRATEGY  During our research and exploration of strange but interesting solutions for everyday gestures, we bumped into an old object originally from Japan, able to open bottles with simple pressure. It was clear to us that this complete new feeling and experience needed to be integrated in an object able to amplify the hidden emotional power of opening bottles. We decided to explore and begin our design journey by building emotional links with the subconscious of our "thirsty" users and finally crafting an experience able to give life to a new, surprising and magical emotion. Stainless-steel and its natural reflections played an important role allowing us to design an object perceived as a fluid volume.

The Chicago Athenaeum, Museum of Architecture and Design

"Pop-Up" has the honor to be nominated one of the winners of the 2008 GOOD DESIGN™ AWARD by “The Chicago Athenaeum” Museum of Architecture and Design and the European Centre for Architecture, Art, Design and Urban Studies.

This project are now part of the parmanent collection of the Museum, which is dedicated to the Art of Design in all areas of the discipline: architecture, industrial, and product design, graphics, and urban planning. The Muesum’s mission is the advancement of public education about the value of Good Design - from the "spoon to the city" - and how design can positively impact the human environment.

The historic GOOD DESIGN™ program was founded in Chicago in 1950 by Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr. and remains the oldest and most recognized program for design excellence worldwide.

The award logo was designed by Mort Goldsholl.