There's a magic world. Made of memories, emotions, stories, thoughts, fears, hopes, ambitions, adventures...a world represented by old pictures, letters, pieces of one's life that slowly pile up in our memory. Unfortunately, as time goes by, they sometimes become blurry, confused, far, unrecognisable and forgotten. Soul Factory reveals itself as a metaphysical object, a bridge between two worlds, the present and the future, embodying emotions that time can only amplify, twist and transform. Like a laboratory or a factory, it contains and elaborates the moments (through images and notes) that shape an individual, their sensibility and identity, and allows them, one day, to re-discover the essence of their personal magic.